I Specialize in Digital Health, Health IT and Medical Technology
I believe that empathy and a life-centered approach drive meaningful public health and healthcare services as well as powerful digital health experiences.
Elham Ali, MPH, PMP
When I was an EMT, I witnessed the health disparities and racial inequities that my patients faced while accessing healthcare services and products. I transitioned to public health to close these gaps.
I have over 8 years of experience in design research, project and product management, and UX strategy.
I've collaborated with government agencies, enterprises, and startups to develop innovative solutions in HIV/AIDS, Parkinson's disease, diabetes, obesity, and substance use disorders.
My process is based on design thinking, informed by health behavior theories, social determinants of health, and trauma-informed care.
In user research, I bring a mixed-methods research approach by creating a research roadmap and developing a knowledge repository. I’ve designed research studies with a qualitative approach including remote interviews, usability testing, and ethnographies. I analyze data using multiple methods, including applied inferential statistics, segmentation and cluster analysis, MaxDiff, TURF, Kano Analysis, factor analysis, crosstab reports, open-ended text analysis, and conjoint analysis.
In UX design, I lead design sprints and design thinking workshops that will assess the viability of new ideas and help them understand, envision, and articulate a plan to engage key stakeholders. I also create personas, journey maps, and service blueprints to reimagine better product and service delivery. I co-create pilots to test ideas with minimal up-front investment and appropriate risk controls.
As a project management professional (PMP), I’ve used agile and waterfall project management best practices in scope management, critical path scheduling, work breakdown structures (WBS), and budget planning. I’ve successfully led a $50B publicly-traded rebranding merger and acquisition project.
I believe in actively listening, empathizing, delivering evidence-based work, fostering psychological safety, and maintaining flexibility to wear many different hats.
Services
Qualitative & Quantitative Research,
Design Strategy,
Strategic Planning & Project Management
Selected Clients
- Tyson Foods
- Nestle
- Stockpile
- Avocado Green Mattress
- Occgen
- New York State DoH
- Boston Scientific
- Bureau Veritas
- ICAP at Columbia
- Partners in Health
- Columbia University
- Calico Cottage
- AmCham Bahrain
- United Vein Centers
- IEOCC