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Boston Scientific

Boston Scientific Corp. (BSC) engages in the development, manufacture, and marketing of medical devices that are used in interventional medical specialties. It operates through the following segments: Rhythm and Neuro, Cardiovascular, and MedSurg.

 

BSC offers Deep Brain Stimulation (DBS) therapy to its patient population. DBS is a surgical treatment that can help manage some movement disorder symptoms. DBS is typically used to treat people with advanced Parkinson's disease, dystonia, and essential tremor whose symptoms are no longer controlled by medication. DBS is a well-established, safe, and effective treatment that helps improve day-to-day experiences and quality of life for these patients.

Service

UX Research,

Project Management

Client

Boston

Scientific

Year

2020

Brain Scans

In collaboration with Pave, a design studio, I worked with a team of researchers, designers, strategists, and product managers to investigate opportunities and gaps in the Deep Brain Stimulation (DBS) journey. We successfully delivered and presented our research findings among sales representatives to program stakeholders.

I worked with Pave to implement a double diamond project approach for research, product development, and pilot launch. As a product discovery project, I focused on shaping a lean UX research process. This includes customer research with interviews and contextual inquiries, surveys, and usability testing. Market research included competitor analysis and investment research.

Approach

  • Created a research playbook for a mixed methods research approach with different qualitative and quantitative sequencing

  • Led a lean research project with interviews and surveys design

  • Delivered customer journey for DBS sales, service blueprint, personas, survey design, and research reports

  • Trained research team on grounded theory in Atlas.ti and text analysis in R

  • Presented research readouts to executives for churn points in DBS funnel and actionable insights on areas of leverage

Results

It was humbling working in the field of DBS, an advanced therapy for people with Parkinson's Disease. I learned a lot about the cross-section of interests, motivations, and even demotivation for DBS adoption among patients, providers, and sales representatives (also known as therapy consultants).

I enjoyed applying a lean UXR approach for an enterprise at scale. Project stakeholders appreciated my research insights that aligned with business metrics and existing product development priorities. Since then, the product team has taken over for research to ideate solutions.

Doctor Operating CT Scanner

© 2020 by Elham Ali Consultancy, LLC

© 2020 by Elham Ali Consultancy, LLC

© 2020 by Elham Ali Consultancy, LLC

© 2021 by Elham Ali Consultancy, LLC