Please ensure Javascript is enabled for purposes of website accessibility
 

Bureau Veritas North America

Managing the rebrand of an $11M merger and acquisition of six companies in North America.

 

Published new content and design rebrand on Bureau Veritas North America.

Challenge

Bureau Veritas North America (BVNA) is a division of Bureau Veritas, a $50B publicly-traded company in inspection and testing based in Paris, France. BVNA provides solutions in quality, health and safety, environmental protection, and social responsibility. As the Senior Project Manager with Marketri, a high-growth marketing firm, I led a large-scale merger and acquisition project, rebranding six acquired companies in seven months on time, under budget, and within scope. The main challenge I solved was aligning cross-functional stakeholders on content architecture to represent their new brand and collaborating with a global team on a new rebrand that meets the parent company's guidelines. I was also responsible for managing a team of graphic designers and copywriters to deliver hundreds of new web copy, flyers, and a new unified website for the rebrand. 

 

Approach 

Through an enterprise design thinking process and waterfall methodology, I: 

  • Audited the project to resolve delayed delivery of project assets and misalignment of stakeholder expectations and communication.

  • Interviewed key stakeholders from the communications and marketing teams to understand their needs and what success looked like for them in this rebrand.

  • Realigned team structure, hired new talent, and created a successful design and content delivery process from web copy, flyers, and brochures. 

  • Co-created a site map and information architecture to represent the combined service offerings of all acquired companies in the newly rebranded website. Reviewed and approved all website content and flyers with a structured content development process.

  • Defined the project schedule with gantt charts to inform and problem solve with stakeholders in regular weekly management meetings.

  • Collaborated with a technical team in France to deliver wireframes and content based on the new brand identity and design system in Drupal.

 
Results 

My work resulted in the timely delivery of 500+ rebranded collateral and six customized communication plan. In addition, my meticulous documentation and quality assurance process enabled my team to deliver modular service-oriented designs and content. As a result, Bureau Veritas North America launched its successful rebrand in 2019. You can view the new website here or in the video below.

"Elham was exceptional in every way. Her project management is a 10 out of 10. Her communication is the same. She managed a highly complex project and made it look easy and it was not. She always had a positive attitude and kept her cool even during highly stressful periods in the project. Her team loved her. She represented Marketri so very well and I'm grateful. The project was on-time, on-budget and very profitable! Thank you Elham!!"
- Debra Andrews, President & Owner of Marketri