COVID-19 Crisis Communication:
Empowering the Public Health Community
Date and Time: 04/08/2021 10:00 AM - 11:30AM PT / 1:00 PM-2:30 PM ET
Description: Trying to communicate effectively during a prolonged COVID-19 crisis? Attend this webinar to learn about how the public health sector can effectively communicate with marginalized communities using research-informed digital strategies. Our engaging event will also explore innovative ways that social media can support your communication efforts.
More about the Presentations:
Elham Ali will discuss the COVID-19 ecosystem of digital communication challenges from a health equity angle. Viewers will get tactical best practices on digital health communications issues, e.g., vaccination acceptance, intergroup relations, trusted messengers, transcreation for bilingual speakers, and public health digital outreach. Elham will also share successful applications and content from Digital Health’s COVID-19 health communication toolkit with local and state governments to reduce inequities.
Anthony Shop will challenge norms of what people believe about communications and marketing, and introduce a proven framework to drive important social media and digital strategies that go from story telling to story driving. These lessons can be applied to our public health work in fighting misinformation and breaking through the noise to provide compelling content during the pandemic.
Health Communication Matters Moderators:
Lisa C Flaherty, PharmD, MPH
Hira Chowdhary, MPH
Co-sponsored by APHA’s Community Health Planning and Policy Development (CHPPD) section, and the Health Communication Working Work (HCWG).
Resources Shared in the Webinar:
US Digital Response: COVID-19 Communication Tactics from a Health Equity Lens (Elham Ali)
Share and Use the USDR COVID-19 Communication Toolkit: A Health Equity Lens
Use social media tools from HHS’ COVID-19 public education campaign
Use templates from EpiCenter NYC for undocumented immigrant and occupation
Get free help from USDR: usdigitalresponse.org
Digital Strategies to Combat Misinformation: Three Dimensions of Digital Strategy